The importance of relevance and knowing your target audience better

Recently, I read a post by Mark Haslan on the small business and graphic design news blog of OvernightPrints called ‘Improving relevance, targeting can boost marketing ROI’, based on some recent data from

Since it’s about relevance and customer-centricity I decided to cover it.

Consumers are bombarded with an infinite number of advertisements and
promotional messages. So, if something does not seem relevant to them,
they immediately discard it.

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