Bigmouthmedia and Econsultancy recently released ‘The Social Media and Online PR Report’. It revealed that 86% of the more than 1,100 surveyed UK companies and agencies are planning to invest more money in social media next year.
But the report also found that it’s not easy to get social. It’s apparently not a question of know-how but of resources.
54% of the respondents said that their biggest barrier to better social media engagement was indeed a lack of resources, with 90% (!) of businesses stating that social media is taking up more time internally than a year ago.