Will advancing technology destroy interpersonal communication?


I remember a more simple and un-embellished time, even unpretentious as far as I am concerned. A time when people weren’t constantly updating their Twitter accounts, communicating with their friends via Facebook, staring at a small screen with intrigue and arguably isolating themselves from the tangible world.

Personally, I cannot judge because I constantly fall into this trap and even find myself updating various social platforms simultaneously. Even though I continually use social media, I can still see the potential for digitalization to destroy the nature of interpersonal communication.

With individuals constantly expressing themselves through digital channels, will they even be able to connect with people on a personal level, aside from the barriers of digital concealment?

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Setting up a social media marketing strategy: what do you want to achieve and where do you stand today?

People marching In a previous post about setting up a social media marketing strategy, I looked at the first step in defining it. As promised, back then, here is a first follow-up post for all of you out there trying to find some simple answers to some simple questions that unfortunately become complex in a jungle of social media marketing opinions. For the record: my look at setting up a social media marketing strategy is an opinion as well. All I can promise is that I’ll try to avoid the hype and keep it simple yet relevant, deal?

In case you didn’t read the first post in this developing series, I advise you to do so. Here is the link. Come back later?

OK, last time I talked about the decision to start with social media marketing, the importance of having a strategy and how to compose a team to define that strategy. I also talked about the role of that team.

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