Tag: "email marketers"
Data stages in the email marketing dialogue: from dating to real relationships
When you want your email communication to be successful, many studies have shown that relevant content is critical, but how do you create really effective email campaigns? Yesterday I read an article on Econsultancy, called “Email marketing: How to make more of subscriber data” that inspired me to a post about the different ways of [...]
View PostNine tips to prevent marketing and list fatigue in a cross-channel world
Marketing automation and interactive CRM company Selligent published a white paper with a comprehensive overview of issues regarding marketing and list fatigue. “Marketing fatigue” is mainly a problem in email marketing but certainly not only there (I guess it’s not a coincidence I’ve been tweeting last Friday with some email marketers about when the term [...]
View PostGoogle Gmail Priority Inbox: why worry?
The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is relevant to them. Many email marketers question what impact it will have on the industry. The answer can be summarized quite [...]
New Selligent Interactive Marketing enables (email) marketers to manage marketing pressure and avoid list fatigue
Europe-based CRM, marketing automation and lead management vendor Selligent has announced a new version of its Interactive Marketing program. The coolest feature of this version 3 is a so-called ‘marketing pressure’ tool. It enables marketers, especially those that really work cross-channel, interact a lot with their customers and have multiple marketing programs, to avoid marketing [...]
Email marketing: reactivating and re-engaging inactive email recipients in 8 steps
All email marketers have them: inactive recipients and dormant email addresses. People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. How do you re-engage these subscribers? Well, obviously, it starts by defining what an inactive email recipient is. [...]
An email marketing conversation at the Email Insider Summit: three reasons why email marketers divorce ESPs
Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage. The same principle can and should apply in the context of a business partnership. As with any partner, in business or otherwise, at the outset of each [...]
Contradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much
Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc. The emphasis increasingly lies with relevance, content and interaction by [...]
Tamara Gielen: a new contributor with a gift
Well, of course all contributors of this blog are gifted but this one comes with a real gift. I guess I don’t have to introduce my friend and even a bit my ‘coach’ Tamara Gielen (and this lion needs a coach sometimes) to the email marketers among you. Tamara is the founder of The Email [...]
Email marketing: some less conventional ways to build and grow an email list
There is a common saying among email marketers: “the money is in the list.” I liked to add: the list is composed of real people, not email addresses. When it comes to building a list, most marketers think well within the box. They create websites or blogs, fill them with content, and slap an opt-in [...]
Email deliverability: don’t always blame the ESP, here’s what you can do!
Email campaign management programs and ESPs are not all created equal, and not all actually do what they say they can regarding results, deliverability etc. However, email service providers are far from solely responsible for deliverability, although many marketers still seem to think so. Actually, email marketers themselves play an important role in protecting their [...]
Another ESP goes for the combination of email marketing and video
Last week, at MarketingSherpa’s Email Summit ’10, ESP iPost announced a partnership with rich media developer Flimp Media. The purpose of the partnership: offering email marketers a “metrics-driven video email messaging solution”. This makes iPost, a company that also offers predictive analytics, the fourth (or fifth, lost track) email marketing service provider that comes with a [...]
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