Social media marketing mistake #2: social media are isolated communication channels

Do you have an active Twitter account? Is your business on Facebook? Cool. But it’s not the same as engaging in social media marketing. Social media are interconnected and so should your marketing be.

Use Twitter, Facebook, your blog, your email marketing and any other communication and interaction channel and let them strengthen each other. Today customers decide themselves how they want to be in touch with your business so offer them all the options you can and connect these various channels and media.

Your customers don’t limit themselves to just one medium either.