An internal study by Implix, amongst many other things an email marketing solutions provider with its GetResponse SOHO/SMB email marketing platform, found that video emails increase click-through rates by 96%.
The company could easily analyze this since the version 6.0 of GetResponse, launched last summer, offers audio and video recording capabilities, Twitter integration, and an iPhone application. There’s some social email marketing going on there.
Anyway, the internal study analyzed almost one billion video emails sent following the launch.
The analysis compared open and click-through rates (CTR) achieved by video emails and non-video mails.
The emails containing video received, on average, 5.6 percent higher open rates, and 96.38 percent higher CTRs than non-video mails.
With continued use, the expectation is that recipients will increasingly prioritize and open messages from known senders of video emails.
Rising to the top of recipients’ email “priority lists” is one of the biggest challenges facing SMB marketers today, according to Implix.
With a 71 percent increase in online viewing time in the last year, according to Nielsen, video is clearly the fastest growing trend in Internet history according to the company.
Source: press release GetResponse
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