Yesterday, UK-based SEO Consult, TopSEO’s number 1 UK SEO agency, sent out a press release highlighting that social media optimization “can be of considerable benefit to a website’s rankings in the search engine results pages (SERPs)”.
I guess most SEM marketers will agree on this and the fact that yet another SEO agency highlights it, is again an illustration of how social media are affecting what we do as marketers.
According to SEO Consult “all areas of a SEO campaign need attention in order to gain maximum exposure online and bring in the best, long-lasting results”.
The company also writes that “one of the most increasingly popular methods for gaining increased, appropriate website traffic is the often-untapped resource of social media optimization”.
Obviously, SEO Consult uses social media optimization too and the company is kind enough to describe what it understands by social media optimization or SMO.
Let me quote again: “Social media optimization (SMO) involves using social media sites, such as Facebook and Twitter, to promote and publicise products or services offered by a company. A branch of social marketing, SMO has also proven to be a very effective tool in revealing the human side of a business by making an organization more accessible and approachable to potential clients, also giving clients a voice to feed back too”.
What does this have to do with search engine optimization? I quote a last time: “When it is considered how much time people spend updating, talking and following others in social media circles, making official company accounts on social media sites seems like the perfect way to attract the right kind of attention, and therefore the right kind of traffic to your website; particularly in the form of in-bound links”.
So, yes, social media and search engine marketing are strongly related as I said many times before.
Source: SEO Consult (via PRWeb)