Social media and search engine marketing: “SEO alone is not enough anymore”

Earlier today I wrote about how UK-based SEO Consult highlighted the importance of social media in SEO. I hardly, finished writing my post and in came another message from another search engine marketing agency regarding social media marketing.

This time it was a US-based agency, Submit Express, that got my attention by saying “Shift Happens: SEO Alone is Not Enough Anymore”.

The SEO firm’s Founder Pierre Zarokian will discuss the changes in the SEO market, including the impact of social media, at this week’s SMX West 2010 conference in Santa Clara.

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SEO Consult: the importance of social media optimization

Yesterday, UK-based SEO Consult, TopSEO’s number 1 UK SEO agency, sent out a press release highlighting that social media optimization “can be of considerable benefit to a website’s rankings in the search engine results pages (SERPs)”.

I guess most SEM marketers will agree on this and the fact that yet another SEO agency highlights it, is again an illustration of how social media are affecting what we do as marketers.

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