Yesterday, when writing about Kristin Hersant’s post regarding the integration of social media and email marketing I referred to last month’s post regarding the, among email marketers now famous, report from Gartner.
Today I didn’t feel like writing a lot so I wasted my time, inspired by Kristin (and of course all those other email marketers and ESPs trying to convince the world that the days of pure broadcasting are over) and by Erik Qualman’s great YouTube videos (that I praised last week-end and posted on the Social Marketing Forum) to create the first YouTube video for this blog.
OK, it’s not great or anything, but you can watch it below and it contains some data and thoughts about the integration of email marketing and social media.
Last week UK-based Econsultancy’s Chris Lake blogged about it (since Gartner’s report seems to be a hot item in email marketer circles) with some interesting reactions from email marketing professionals and comments from their community.
And of course I had to react again (sorry, can’t help it).
Sometimes I really get fed up with all these discussions.
Marketing is not black or white.
It’s about the customer, people, content, dialogues, ROI, the bottom-line etc., and the channels are less important than the objectives and the value you give and get.
Social media marketing, email marketing, SEO, content marketing, outdoor marketing, sponsoring, direct marketing, PPC, inbound, outbound, whateverbound, it is marketing, and it needs to be approached from a HOLISTIC AND CUSTOMER-CENTRIC PERSPECTIVE.
Sorry that I’m shouting.
Please check out my stupid YouTube video below and tell me if it sucks or not. I know there’s something wrong with the screen size and stuff but, hey, I’m just a blogger.
I asked my friend Jonas what he thinks about it and he says it’s a bit too branded. Will make the next one less branded.
He also thinks it’s a bit too static. That’s true too. Guess I’m more an opinion guy than a creative 🙂
Anyone else? Now’s the time to comment and trashtalk (something social media marketers should at all time avoid, by the way)!
And for those that like to help: how can I get the first slide of the video to be what people see before clicking it? Hey, again, I know social media marketing, I’m not a creative 🙂
Join me in the Social Marketing Forum