Content marketing Archives - Social Email Marketing

A new magazine focused on content marketing by the Content Marketing Institute is now available in Europe. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing.

It is written by, for, and about the most innovative, influential global content marketers. and of course marketers that embrace content and content marketing for their lead nurturing or integrated email and other interactive marketing strategies.

Content marketing is an emerging discipline of creating and distributing relevant content to the right audience at the right time—with the objective of driving profitable customer action. It focuses on creating educational and engaging content that is geared towards consumer needs, and it requires marketing professionals to start thinking like publishers.

According to a survey by BtoB Magazine, stead on is the way to go when considering online B2B marketing tactics. 78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going.

70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. Search engine marketing comes up right after social with 57% planning to increase budgets in that area.

B2B marketers used to have a tendency to stick with what works – preferring to remain in what they believe is the comfort zone of their target market. However, these numbers certainly seem to suggest that marketers for B2B are at least looking at multiple channels to get their message across. Recent research from MarketingSherpa also showed that inbound marketing and social media are on the rise.