The market of lead management automation (LMA) software vendors has been very active with new tools and services, targeted towards sales and marketing and at the same time better aligning the lead generation and lead management efforts of both. Marketing automation software vendors seem to lead the pack.
Forrester Research recently announced a report on the lead management automation (LMA) market and found that the adoption of these solutions is slowed by multiple vendor choices and ‘confusing claims.’.
One of the challenges is that LMA applications can be found in or around various other business applications such as customer relationship management (CRM), Sales Force Automation (SFA) and marketing automation. Continue reading “Marketing automation software vendors leading the LMA pack?”