I have been in email marketing for ages. I have been in interactive marketing for ages. And I have been in social media marketing for, well, ages (if you take blogging into account).
I set up this blog with the help from some great people, we set up the Social Marketing Forum, its hugely popular Facebook page and also a Facebook page for this blog.
The last thing I wanted to implement was a newsletter and it's here (see subscription form on the left). The first one will be sent next Tuesday 10 AM EST. It’s an overview of the latest blog posts, for now.
Continue reading “Email marketing: how stupid can you be?”
The foundation for successful email marketing is a targeted, permission-based email list. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way.
Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
Continue reading “Guest post: 15 tips to build your subscriber list”