Mobile social networking is gaining ground in the US, according to recent data from comScore’s MobiLens, that tracks and reports on mobile trends and consumer behavior.
According to the data, in January 17.1% of mobile subscribers went to a social networking site or blog as compared to 13.8% in October.
Last week, the Web measurement firm reported that both Facebook and Twitter have seen triple-digit traffic growth on the mobile Web in the last year, reaching U.S. audiences of 25.1 million and 4.7 million, respectively.
Continue reading “It’s time for mobile social networking: Facebook and Twitter grow on the mobile Web”
This week, I read a post by Scott Zimmerman on Fast Company’s web site, talking about the differences between Gen Z customers and previous generations.
Understanding those differences can make that difference between companies that build relationships and those that will eventually be commoditized.
Gen Z customers, as Scott describes them, are “young, busy and often forgetful. They are also worried about fitting in with their peers and put a value on being highly connected. They’ve grown up with the Internet, instant messaging, text messaging and mobile phones. In fact, most Gen Z customers have their own mobile phones, and they spend their free time texting and communicating online. As a result, they expect family, friends, and even businesses, to communicate with them electronically.”
Continue reading “Strategies for building relationships with Gen Z customers”