JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Corporate social media: think outside your own discipline and integrate your tactics

Socialmediaglobe

Ambal Balakrishnan from ClickDocuments looks with Dave Fleet of Thornley Fallis Communications, at the fact that social media goes corporate and asked Dave to share some thoughts and tips.

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. 

Dave Fleet, Account Director at full-service Canadian communications agency Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.

Here are some of Dave’s tips, predictions and marketing actions for the usage of social media in businesses. We start with some predictions.

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Will advancing technology destroy interpersonal communication?

Communication

I remember a more simple and un-embellished time, even unpretentious as far as I am concerned. A time when people weren’t constantly updating their Twitter accounts, communicating with their friends via Facebook, staring at a small screen with intrigue and arguably isolating themselves from the tangible world.

Personally, I cannot judge because I constantly fall into this trap and even find myself updating various social platforms simultaneously. Even though I continually use social media, I can still see the potential for digitalization to destroy the nature of interpersonal communication.

With individuals constantly expressing themselves through digital channels, will they even be able to connect with people on a personal level, aside from the barriers of digital concealment?

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