JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Amy Tierney (Epsilon): fueling multichannel marketing programs through the voice of customers

Last month Epsilon’s Amy Tierney posted an interesting article about the need to tailor messages to remain relevant with customers on the Email Institute blog. We got the kind permission to post it.

The days of traditional “spray and pray” – the practice of sending out as many marketing messages as possible and seeing what sticks – are long over, Ernan Roman, president of Ernan Roman Direct Marketing, told attendees last month at the Direct Marketing Association’s Digital Marketing Days conference and expo.

Marketers now need to tailor their messages to remain relevant with customers.

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The importance of a social media strategy

Strategybis Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the implications, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time and we will have to wait to see where the developments in digital technology occur.

Nonetheless, social media has already brought about innovation and has even changed over time to become more user-friendly. Individuals now have the convenience of updating one aggregate site, which will post a message on a collection of different social environments.

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