JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Social media marketing mistake #2: social media are isolated communication channels

Do you have an active Twitter account? Is your business on Facebook? Cool. But it’s not the same as engaging in social media marketing. Social media are interconnected and so should your marketing be.


Use Twitter, Facebook, your blog, your email marketing and any other communication and interaction channel and let them strengthen each other. Today customers decide themselves how they want to be in touch with your business so offer them all the options you can and connect these various channels and media.


Your customers don’t limit themselves to just one medium either.

Facebook more popular than email to connect with friends and family

Digital PR, marketing and social media communications agency Prompt Communications, which has offices in the US and the UK, last week released the results of a survey it conducted regarding the use of social media and modern communication trends.

The survey was only organized in the US but delivers some interesting insights in how people these days communicate.

It will not come as a surprise that digital communication channels become increasingly important, with social media leading the pack.

However, according to the survey the most common method of communication with family and friends is still the telephone. We guess that includes the mobile phone too. 99% of the respondents regularly the phone to keep in touch with family and friends.

And then comes a staggering finding.

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