JP DC Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox.
If you’re unfamiliar or unimpressed with renting an email list here’s the lowdown on the benefits as well as its key differentiating factors and considerations.
Recently, contributor Ambal Balakrishnan from Click Documents, interviewed Tom Pick, an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates. He shared his thoughts on this year’s marketing evolutions and on social media ROI.
Tom, who blogs about B2B marketing on Webbiquity, believes that with increased time spent on social media marketing, C-level executives will pressure their teams to demonstrate measurable ROI from these programs.