social media measurement

Tom Pick on social media ROI and web analytics

Tom Pick of KC Associates Recently, contributor Ambal Balakrishnan from Click Documents, interviewed Tom Pick, an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates. He shared his thoughts on this year’s marketing evolutions and on social media ROI.

Tom, who blogs about B2B marketing on Webbiquity, believes that with increased time spent on social media marketing, C-level executives will pressure their teams to demonstrate measurable ROI from these programs.

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Turning engagement into Euro’s (or dollars if you please): social media measurement

For the record: this presentation is not new and I know the guy who made it very well. He's a certified web analytics specialist and the presentation contains some interesting stuff on social media measurement (right, social media, what this blog is about).

He did not send me this presentation or asked me to put it online. As a matter of fact: been a while since I talked to him (last time we were doing a book on web analytics, coming soon…).

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