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An email marketing conversation at the Email Insider Summit: three reasons why email marketers divorce ESPs

Fred Tabsharani Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage. 

The same principle can and should apply in the context of a business partnership.  As with any partner, in business or otherwise, at the outset of each relationship is a set of clearly defined goals. Also, and very often unexpectedly, misunderstandings occur and can lead to a painful breakdown in communication, which often leads to resentment and, at times, permanent separation.

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Categories Email marketing Tags account manager, BlueHornet, Christy Barret Weymout, communication, Dave Baker, email deliverability, Email Experience Council, email industry, Email Insider Summit, email marketers, email marketing, Email Measurement and Accuracy Roundtable, Email Service Providers, email strategy, ESP relationship, ESPs, ExactTarget, increased deliverability to the inbox, Jeremy Swift, MAAWG, Port 25 Solutions, Razorfish, Sanibel Island, streamlined integration, www.deliverability.com

Chris Wheeler: revisit your roots!

Chris A. Wheeler When I started my career in email, I found my appetite to be insatiable because of the underlying technology.  How you can send a message instantaneously from one person to another through a network of computers was very sexy. 

However, the further along I moved in the space, I realized that while the technology is cool, it wouldn’t be so widely accepted, from President Obama going through Blackberry withdrawals to Facebook reinventing the way we now use email, and woven into our very fabric as humans if it didn’t fulfill some basic need.

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Categories Email marketing Tags Blackberry withdrawals, blog article, Chris Wheeler, email, email campaign, email marketing, Email Program, email ROI metric, Email-marketing-reports.com, Facebook, Facebook reinventing, landing page, multipronged approach, social email marketing, social networking sites, social networks, study on spam, Twitter
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