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Acxiom releases social email marketing and customer engagement analytics platform

Global interactive marketing services provider Acxiom today announced the release of Acxiom Impact-X Email 8.1.

The new platform integrates email and social media. Another company that offers social email marketing possibilities to its customers…

What social features does the email marketing platform offer? First of all a “new share-with-social feature that allows email recipients to simply click a button to post a message to their favorite social networks, without being subject to branding and registration from third-party vendors”. 

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Categories Email marketing, Industry news, Social email marketing Tags Acxiom Impact-X Email 8.1, customer engagement analytics, share-with-social, social email marketing

StrongMail social marketing benchmark: when email marketing and social media meet (again)

I just downloaded a report containing data that StrongMail aggregated during the third quarter of 2009 from social media programs running across its StrongMail Influencer platform.

In the press release from StrongMail I read that “sharing online content via email generates the highest conversion rates, while Twitter is the most effective channel for extending reach”.

Some findings from the report (BTW, nice graphics, people at StrongMail).

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Categories Email marketing, Social media marketing, Social media news Tags microblogging, social email marketing, social marketing benchmark, StrongMail, StrongMail Influencer, Twitter, viral reach
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