What is engagement marketing?

This morning I was thinking about a definition of engagement marketing to put in the new community for engagement marketers we launched yesterday. 

I felt very tired (I guess because of the launch) and did the easiest  thing one can do in those circumstances: I typed ‘what is engagement marketing’ in Google.

Who showed up first? Of course: Wikipedia. Now, I kind of liked their definition and simply adapted it a bit. So here goes.

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