Tips for remaining professional with social media

Socialmedia At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis.

What do you think? Is social media overall beneficial or detrimental to society as a whole? I guess it may be challenging to draw a conclusion right now, but throughout the course of time, I would have to assume this question will come to the forefront. Take a minute and think about it for yourself, what would you be doing with all your extra time, if social media wasn’t occupying some of it?

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What is engagement marketing?

This morning I was thinking about a definition of engagement marketing to put in the new community for engagement marketers we launched yesterday. 

I felt very tired (I guess because of the launch) and did the easiest  thing one can do in those circumstances: I typed ‘what is engagement marketing’ in Google.

Who showed up first? Of course: Wikipedia. Now, I kind of liked their definition and simply adapted it a bit. So here goes.

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