Tips for remaining professional with social media

Socialmedia At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis.

What do you think? Is social media overall beneficial or detrimental to society as a whole? I guess it may be challenging to draw a conclusion right now, but throughout the course of time, I would have to assume this question will come to the forefront. Take a minute and think about it for yourself, what would you be doing with all your extra time, if social media wasn’t occupying some of it?

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Building online brands: the influence sphere of brand communities

Online brand Some companies use social media as a new way to broadcast advertisements. Wrong, of course. Social media marketing is not about one-way distribution of promotional content.

Social media marketing is about listening, talking, participating and sharing. Not just talking. People do not accept broadcast techniques in the social space. Well, in fact, they increasingly do not accept them anywhere anymore. 

That does not mean that everyone who uses social media will literally talk to you. There is only a relatively small group of people that really actively participates. 

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