Engagement & relationship marketing

Customer engagement and social CRM

Since this blog is about the cross-fertilization of social media and social communication evolutions (in the first place a change in how people and companies behave and communicate), it’s time to bring in another topic I will start blogging about: social CRM.

And since customer engagement and social marketing are clearly top priorities for marketers in 2010, here is already a presentation about social CRM. More posts coming soon.

Sometimes images say more than words like in this presentation by Martin Walsh, simply called ‘Social CRM Definition’.

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Engagement marketing: the human dimension

Remember I talked about the definition of engagement marketing this week, and that I found a nice description on Wikipedia?

Well, there was more on Wikipedia about engagement marketing. Wikipedia referred to an interview with Henry Jenkins DeFlorz, who is Professor of Humanities and Founder and Director of the Comparative Media Studies Program at MIT.

In the interview the psychological and sociological aspect of engagement marketing shows. Now it’s time to share a little secret: I know a lot about psychology, sociology, philosophy and anthropology. Together with interactive and social marketing, they’re my main areas of interest.

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