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Social Email Marketing

Just my two cents

Gartner’s prediction on email and social networks: disappointing

Yesterday, I bookmarked the 5 social software predictions from Gartner on Delicious because I didn’t have the time to check them out (that’s one of the things social bookmarking is about, right?).

Today I started looking at them, filled with enthusiasm. However, I stopped at the first prediction and decided to post about it. 

Here are some thoughts on that first ‘prediction’ that’s about how the use of social networking services will affect the use of email, according to the $1,995 nine page report by Gartner, expensively called “Predicts 2010: Social Software Is an Enterprise Reality”.

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Categories Just my two cents, Research, Social email marketing Tags 5 social software predictions, bookmarking, Delicious, email and social networks, Gartner, James Surowiecki, Predicts 2010: Social Software Is an Enterprise Reality, Skype, The wisdom of crowds, Twitter

Facebook and the integration of social media and email marketing

Well, by now, you have probably heard the news: Facebook launches a new service, which enables marketers to ask the email addresses of the people that use the applications businesses and marketers have developed.

This is important news since it allows marketers to combine email and Facebook and opens up a range of opportunities to interact in various ways with the users of the social networking site.

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Categories Email marketing, Industry news, Just my two cents, Social email marketing, Social media marketing, Social media news Tags Facebook, opt-in, permission, the integration of social media and email marketing
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