Social email marketing Archives - Page 12 of 29

Emailvision: email marketing and social media feed off each other

Yesterday, Emailvision published a white paper, outlining the top ten trends for email marketing in 2010. I just downloaded it and will try to report more about it in the coming days. I must say though that I have to praise Emailvision since it states that “integrated email marketing is crucial in the survival of the fittest” and I couldn’t agree more.

Now, with integrated email marketing Emailvision of course does not only mean integration with social media, a topic I often tackle.

By the way: neither do I. It’s also about integration with mobile channels, web analytics, CRM, your overall marketing strategy, cloud services and much more.

Gartner’s prediction on email and social networks: disappointing

Yesterday, I bookmarked the 5 social software predictions from Gartner on Delicious because I didn’t have the time to check them out (that’s one of the things social bookmarking is about, right?).

Today I started looking at them, filled with enthusiasm. However, I stopped at the first prediction and decided to post about it.

Here are some thoughts on that first ‘prediction’ that’s about how the use of social networking services will affect the use of email, according to the $1,995 nine page report by Gartner, expensively called “Predicts 2010: Social Software Is an Enterprise Reality”.