Well, by now, you have probably heard the news: Facebook launches a new service, which enables marketers to ask the email addresses of the people that use the applications businesses and marketers have developed.
This is important news since it allows marketers to combine email and Facebook and opens up a range of opportunities to interact in various ways with the users of the social networking site.
Econsultancy just announced the release of its ‘Email Marketing Best Practice Guide’, written by Dr Dave Chaffey.
This is a must-have for all email marketers because, first of all, the reports from Econsultancy are always good (I was a member for years) but, more importantly, Dave Chaffey is an absolute authority in the field of email marketing.
One of his books, “Total e-mail marketing”, has a prominent place in my library (for the record, there’s about 200 books there) and he also contributed to another book that was simply called “Internet marketing”, which I bought in 2000.