I just downloaded a report containing data that StrongMail aggregated during the third quarter of 2009 from social media programs running across its StrongMail Influencer platform.
In the press release from StrongMail I read that “sharing online content via email generates the highest conversion rates, while Twitter is the most effective channel for extending reach”.
Some findings from the report (BTW, nice graphics, people at StrongMail).
Of course you know who Lyris is but maybe you don’t know about Lyris HQ yet. It’s an online marketing solution that combines email marketing with social, mobile and search channels.
That’s what I call a tool for integrated and holistic (I love that word) interactive marketing. Is Lyris HQ a tool for social email marketing? Yes, it is. But it’s more than that. And in the end, that’s why this blog is about too: email meets social media but also email meets anything else.
Now why the title of this blog post? Probably, because I got a little excited when I saw that the people at Lyris announced they achieved 100 percent year-over-year growth in customer adoption for Lyris HQ.