Google, Facebook and Microsoft: the social network battle for the internet user, online ad revenues and WWW dominance

Bing facebook google Facebook's announcements on F8 (read here) clearly are yet another sign that there is a lot going on in the battle between the top online properties. It's about the internet user (yes, about eyeballs too) and about ad revenue. In fact, it's about domination on the WWW.

What do you think Zuckerberg really said when stating yesterday that the purpose was to “make Facebook the centre of the increasingly social and more personalised experience that people encounter when they use the Internet” and that it wants to enable other websites and online applications to share information across the user base of Facebook (that counts 400 million people…).

What he really said was “the battle is really open now, Google”. And it's all about us: the "users".

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The fans are finally dead (and some free social media marketing advice for Facebook and Twitter)

Fans become people who likeOne small post before I call it a day.

The people at Facebook have done what they promised to do a while ago: when going to the Facebook page of my blog, I noticed that the traditional “x fans” has been replaced by “x people like this”.

I would have said “x people like this page”, to be that bit more precise. However, that’s a detail. I’m glad they finally got rid of the word fans.

Maybe many of you will find this stupid but to me, it matters. I never liked the word fans, and I explained why earlier in some posts. Being a fan of someone or something always brings to mind the image of a crowd cheering their favorite whatever (which reminds me that one day I’ll explain why I don’t like the word crowdsourcing either, I’m picky, I know, but words matter more than many can imagine).

The word fans expresses an inequality for me and that’s exactly what I don’t like (have to admit I don’t like celebrity stuff that much either, as my aunt used to say “we all have to go to the bathroom now and then”).

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