Do I have to tell you who Dave Chaffey is? If you’re an email marketer of course not.
Now that the end of the year is nearby, I’m looking back at some presentations, papers and posts I did on other blogs regarding email marketing, social media marketing and the likes.
The task is bigger than I thought so I think I will be looking back at 2009 for some more weeks. Don’t worry, this does not mean I will be serving you old content 🙂
Last week I talked in my post ‘Twitter users are influential: more data’ about European research regarding the profile of the Twitter user by InSites Consulting.
The company also looked at the issue of brands and branding on Twitter.
InSites Consulting recommends brands to observe tweets very carefully and talk back to brand followers in a very personal way instead of merely spamming followers with advertisements. Especially since the study found that most people on Twitter are quite influential…