Is viral marketing like poker? Five viral marketing tips

Viral marketing is a lot like a high stakes poker game: there’s a small financial cost, a massive branding cost, and some huge potential payoffs.

Extending it even further, once the cards are dealt and the marketing message is out of the bag, there’s no way to retract it, no way to push it further, and no way to turn a partial failure into a success.

Everything rests on the quality of the hand – in this case, the story – and everything extends from the initial bet.

These five tips aren’t poker tips, but they’d surely translate.

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Social media marketing mistake #5: measuring social media marketing is not important

Most businesses simply don’t measure the impact of their social media marketing. The reason is often that they don’t have the tools.

Traditional measuring tools such as some Web Analytics platforms can be incapable of measuring social media. More advanced (and expensive) Web Analytics applications however often can.

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