I don’t know if you have noticed but there is a lot to do about video in email marketing recently. Or is it just an impression?
A couple of days ago I talked about a study by Implix that showed video emails increase click-through rates.
Today it was the monthly tip in StrongMail’s newsletter that drew my attention – once more – on the subject.
Remember I talked about the definition of engagement marketing this week, and that I found a nice description on Wikipedia?
Well, there was more on Wikipedia about engagement marketing. Wikipedia referred to an interview with Henry Jenkins DeFlorz, who is Professor of Humanities and Founder and Director of the Comparative Media Studies Program at MIT.
In the interview the psychological and sociological aspect of engagement marketing shows. Now it’s time to share a little secret: I know a lot about psychology, sociology, philosophy and anthropology. Together with interactive and social marketing, they’re my main areas of interest.