Social Email Marketing

Besides email marketing, pay-per-click advertising is one of the most cost-effective forms of advertising out there. Remember the findings of the latest SEMPO survey.

PPC advertising is most commonly used as a standalone marketing method which is a shame in a customer-centric and multi-channel marketing reality.

On top of that, PPC advertising is still too often seen as SEA (Search Engine Advertising). But some social media PPC platforms that are more content-based (such as social bookmarking) show a much better cost per lead (certainly if you are focusing on ‘expensive’ keywords and not engaging in long-tail SEA).

Today, many marketers are looking at PPC advertisements as a method for generating leads and email marketing list opt-ins.

Many television advertisements are not effective (and I will not discuss the effectiveness of TV ads in general, they exist). They often fail to capture attention and are generally poor at engaging viewers.

Other television advertisements are very effective. They draw in viewers and even convert them to customers. Why the big difference? Simple. Because some advertisements connect and others do not.

Online videos are remarkably similar. For businesses they can be effective marketing tools but they can suffer from the same issues that often plague ineffective TV advertisements.

If you want your online video to remain effective, inspiring, and cause for real customer engagement, these tips might help you get there.