Social Email Marketing

Email marketing: opt-in page videos can boost subscriptions for your email list

The growth in free, high resolution, online video services has caused marketers to re-examine their reliance on images and text, and look at a new option for online optimization, direct sales marketing, and psychology-based responses.

While video is by no means a marketing method that is in its infancy, it is certainly not an established marketing method like direct sales text, image-driven advertising, etc.

Still, in its short online lifespan, some important advantages have become clear.

As Seamus Walsh said in this interview: “As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand”.

Econsultancy’s 2010 Annual Email Census: some more data

According to the earlier mentioned 2010 Annual Email Census performed by Econsultancy in association with Adestra, there are a minority of companies that use email marketing as an automatic response to consumer actions on their web site: triggered emails.

These emails are usually sent as the result of a sign up or purchase on a web site.

From a marketing stand point, they typically serve to offer additional products or services to the services that were originally purchased or accessed – triggering the email.