Aggressive marketing on social media destroys long-term value and influence

People There is a reason for direct response marketing’s relatively limited presence in social media: it is not the type of advertising that lends itself to long-term influence.

Not all marketing efforts are effective. From failed advertising campaigns to products that were simply designed erroneously from the start, a variety of marketers, businesses, and advertisers have been rejected, spat out, or otherwise pushed away by marketing outlets.

Social media is no different.

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