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Some email marketers still don’t know what a landing page is

Wednesday I subscribed to an email newsletter from a company I decided to follow. I will be really nice and not mention the name of the firm.

Everything was perfect: the sign-up, the follow-up and today I got my first newsletter. I immediately unsubscribed. Not because I didn’t want to receive it but because their mail contained an interesting offer but when I clicked it, I landed on…the homepage of the company.

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Categories Email marketing Tags advertising phrases, call to action, CrownPeak, email marketing, email newsletter, follow-up, homepages, importance of a landing page, landing page, online ad, Search Engine Advertising, sign-up, survey, traffic

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