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Michele Linn’s favorite ten tips for better landing pages

Michele_Linn Earlier this week, I introduced you to a new contributor, Michele Linn. In this first post, Michele provides ten tips to improve what’s crucial but still so often forgotten in many forms of marketing, including content marketing and email marketing (in fact in almost everything a marketer does online): the landing page. 

As someone interested in B2B marketing, I am constantly registering for webcasts, white papers, newsletters and research reports. Not only am I interested in learning about different perspectives, but I also find it fascinating to see how companies handle the registration and follow up process.

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Categories Content marketing, Email marketing Tags B2B marketing, content marketing, customized landing pages, email marketing, email newsletter, Linn Communications, Michele Linn, Minimize distractions, opt-in option, registration information, sample content, Savvy B2B marketing, testimonials, user-focused copy

Some email marketers still don’t know what a landing page is

Wednesday I subscribed to an email newsletter from a company I decided to follow. I will be really nice and not mention the name of the firm.

Everything was perfect: the sign-up, the follow-up and today I got my first newsletter. I immediately unsubscribed. Not because I didn’t want to receive it but because their mail contained an interesting offer but when I clicked it, I landed on…the homepage of the company.

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Categories Email marketing Tags advertising phrases, call to action, CrownPeak, email marketing, email newsletter, follow-up, homepages, importance of a landing page, landing page, online ad, Search Engine Advertising, sign-up, survey, traffic
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