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Social Email Marketing

brand ambassador

Main challenges for email marketers: social email marketing, engagement and email timing

Last week, email marketing service provider (ESP) Silverpop sent out a press release, focusing on some conclusions the company made, based upon its conversations with customers and email marketers.

Some of these conversations occurred via webinar. Silverpop has a popular monthly webinar series and, according to the press release, last year thousands of marketers logged in to Silverpop webinars.

Now, let’s look together at some lessons Silverpop learned about the priorities, challenges and issues email marketers have. 

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Categories Email marketing, Engagement & relationship marketing, Social email marketing Tags B2C, benchmarks, best time to send an email, brand ambassador, buying journey, customer life cycle, dialogue, digital footprints, email addresses, email marketers, Email Marketing Goes Social, email marketing service provider, email timing, engagement, engagement marketing, ESP, in search of the ideal email send time, influencer, Loren McDonald, maximizing engagement, metrics, push medium, share-worthy content, sharing, Silverpop, social, social email marketing, social sites, viral marketing, webinar, what it takes to make email sharing work

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