Article marketing: an interview with the founders of

Do you remember that I announced a while ago that I was going to take a closer look at content-related (but very different) topics such as article marketing, syndicated content, content marketing and much more? Well, I’m still busy doing it.

The effort has resulted in a lot of work and testing but also in a few interviews with people such as Christopher Knight ( and Joe Pulizzi (Junta42).

When interviewing Bryan Eisenberg, there was quite some content-related stuff going on too. On top of that, thanks to our contributor Ambal Balakrisnahan, we can bring you more posts regarding content marketing. In this post, however, I am going to talk about article marketing again.

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Why customer-centric online content is crucial, especially in this social media day and age

Visitors of this blog know I have been posting a lot about the importance of content, as I did in Dutch before, and have been interviewing quite some people on the matter too, like recently Joe Pulizzi, Bryan Eisenberg and Christopher Knight.

And, as you also know, I often emphasize the importance of valuing the content that’s created by your community, integrating it where you can, link to it, etc. Content is everywhere and content marketing is about integration, strategy and customer-centricity. Finally, I often talk about the importance of relevant (or valuable, if you prefer) and share-worthy content.

User-generated and community-generated content matter very much to me. In several posts, I have gathered comments from “my community” (don’t like the “my” part because it doesn’t belong to me, it’s composed of people that decided to follow my tweets, read my blog, comment etc. but a community is never a “property”) to create new ones.

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