Why customer-centric online content is crucial, especially in this social media day and age

Visitors of this blog know I have been posting a lot about the importance of content, as I did in Dutch before, and have been interviewing quite some people on the matter too, like recently Joe Pulizzi, Bryan Eisenberg and Christopher Knight.

And, as you also know, I often emphasize the importance of valuing the content that’s created by your community, integrating it where you can, link to it, etc. Content is everywhere and content marketing is about integration, strategy and customer-centricity. Finally, I often talk about the importance of relevant (or valuable, if you prefer) and share-worthy content.

User-generated and community-generated content matter very much to me. In several posts, I have gathered comments from “my community” (don’t like the “my” part because it doesn’t belong to me, it’s composed of people that decided to follow my tweets, read my blog, comment etc. but a community is never a “property”) to create new ones.

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