Value in engagement, content and social media marketing: respect and ROI

Value Value is a word with a lot of meanings. Most of the time I use it in the context of ‘valuable’ content or delivering value to people in a content, engagement and social media marketing context.

But of course it also has other meanings. The first meaning, as I just described it, has to do with perceived value in relationships and ultimately is about respect, which is something completely different from value as in $.

Value is like conversations: it’s two-ways. In social media marketing you need commitment and the will to really communicate. And that includes sharing.

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Marketing relationships: why connecting and staying connected matters

Customers I often write about the importance of valuable relationships on this blog. Some people don’t understand that I even focus on the relational aspect of email marketing and other marketing techniques that are often seen as pure direct marketing.

Make no mistake, however, this blog is about marketing and while I strongly believe in being authentic, conversational and ‘open’, I am not naïve.

Marketing is about results and I still have to find the first company that spend marketing budgets to be simply nice.

However, while corporate sharks and die-hard marketers will tell you that being nice does not work when it comes to making money, the truth is that it is effective.

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