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Despite the nature of their products, it seems that Ben & Jerry’s have caused quite some hot debates here and there. Earlier this week (or was it last week?) I saw a tweet (or was it a post?) flying by stating that Ben & Jerry’s would swap email marketing for social media marketing.
I didn’t look into it since I was busy but I remember thinking that we shouldn’t overestimate the value of information on the Web in general and that, if the information was right, Ben & Jerry’s maybe could use some marketing advice (well, in fact I thought something else but I’m to polite to write down the words that came to mind).
However, today the whole story came back in my ‘influence and attention sphere’. Not because it’s so relevant but because the good people and friends at The Email Guide, who obviously are about email marketing, and where I once posted something (time, gimme more time), had done some digging.