customer-centric Archives - Page 3 of 5

Besides email marketing, pay-per-click advertising is one of the most cost-effective forms of advertising out there. Remember the findings of the latest SEMPO survey.

PPC advertising is most commonly used as a standalone marketing method which is a shame in a customer-centric and multi-channel marketing reality.

On top of that, PPC advertising is still too often seen as SEA (Search Engine Advertising). But some social media PPC platforms that are more content-based (such as social bookmarking) show a much better cost per lead (certainly if you are focusing on ‘expensive’ keywords and not engaging in long-tail SEA).

Today, many marketers are looking at PPC advertisements as a method for generating leads and email marketing list opt-ins.

Social media are said to be great for customer service purposes. And many companies do have a social media presence to service their customers. I guess you know the names of those that do it successfully on Twitter, for instance.

Last week-end I noticed a tweet from someone asking for help from a well-known software company by tweeting that he needed support and stating why, using the @company.

I asked him – via Twitter – to tell me if the company would answer. Later he tweeted me that they didn’t but that they helped him elsewhere online. Today I read that the company did help him via Twitter. So, kudos to the software company.

However, this small story made me think. I know how frustrating it can be if you have a problem with the software you rely on everyday, and I can be extremely impatient to get help then myself.