Earlier this month I posted a text, called ‘Email marketing: integration with social media and other channels is the present’ with input from ESP GoldLasso.
In this post I take the integration possibilities a bit further. I again use content that the people of GoldLasso provide in their whitepaper. The reason I do that, is because integration of email marketing and other media is not new.
What is relatively new is the integration of email marketing with social media but there are much more possibilities to embrace other channels in email marketing.
Below are three examples of how to use integration from its most basic format to a more complex model.