Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.
The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers.
The reports also provide some interesting insights about Millennials’ and how they adapt to the changing media environment and their relationship with social media and e-mail marketing.
Marketers sometimes wrongly assume that the new generation is just all about new technologies, tools and channels when targeting Digital natives.
As you can see from the table below, Generation Y is not that different from others, but due to the natural multitasking skill they just embrace more means of communications than the generations before.