Skip to content

Social Email Marketing

Facebook e-mail service

Generation Y says “Yes” to the convergence of email and social media

Giedrius_Ivanauskas Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year. 

The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers.

The reports also provide some interesting insights about Millennials’ and how they adapt to the changing media environment and their relationship with social media and e-mail marketing.

Marketers sometimes wrongly assume that the new generation is just all about new technologies, tools and channels when targeting Digital natives.

As you can see from the table below, Generation Y is not that different from others, but due to the natural multitasking skill they just embrace more means of communications than the generations before. 

Read more

Categories Social email marketing, Social media marketing Tags Adora Svitak, advocates, Augmented reality, content, convergence, digital natives, distribution channel, e-mail, e-mail metrics, email, email marketing, eMarketer, Facebook e-mail service, Generation X, Generation Y, Giedrius Ivanauskas, Google Buzz, iJustine, Justin Bieber, micro-blogging, millenials, millennials, multitasking, sharing opportunities, Social Marketing Forum, social media, Social Media Citizens, Social Media Today, social networking, social ROI, StrongMail, Twitter, video

On our new site

  • Digital transformation
  • Industry 4.0
  • Internet of Things
  • Big data
  • Customer experience
  • Customer-centricity
  • Content marketing
  • Digital transformation strategy
  • Edge computing
  • Cloud computing
  • Building information modeling
  • Artificial intelligence
  • Information management
  • Marketing technology
  • Email marketing
  • Blockchain technology
  • Data lakes
  • Storytelling
  • RPA
  • Additive manufacturing
  • Smart buildings
  • DIKW model
  • BMS systems
  • NB-IoT
  • Smart cities
  • IoT platforms
  • Digital business
  • Cybersecurity
  • LoRa
  • Personal data
  • Smart factory
  • Digitization and digitalization
  • Smart home
  • Attack surface management
  • Retail
  • LPWA
  • Predictive maintenance
  • Search engine optimization
  • IoT technology
  • Data breach
  • Hybrid work
  • Digital twins
  • Smart office
  • Marketing automation
  • Customer data platforms
© 2023 Social Email Marketing • Powered by i-SCOOP - Poortcentrum