What do your subscribers want from you? Usually, when they signed up with you they had some expectations: you promised something.
You need subscribers who can expect high end material from you. That’s what you want, but many companies choose to ignore expectations.
Earlier this week I posted some thoughts and considerations about email marketing content in general, with a focus on subject lines and headlines. Today, I’m going to introduce you to another aspect of email content and online content in general.
Don’t expect rocket science (yet), I’m still introducing some things before we really get going. I would like to introduce you (in case you never heard about it) to a general principle of online copy writing in general that applies to writing email content too.
Now, you might already have heard about the inverted pyramid principle. But, still, unless you’re a copy writing pro, I invite you to read on.