There is a growing subculture emerging in the email industry. This narrow subculture is built around the role of the email deliverability consultant.
These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability.
Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring that all technical considerations are met, these masked magicians with assistants named Tonto can help.
There seems to be a critical knowledge gap that needs to be addressed. Often the requests to hire an industry “folk hero” (consultant) originate from a marketer who wants to fully optimize the organization’s email program.