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Email deliverability consultants: who are these lone rangers and what services do they offer?

FredTabsharani on Twitter


There is a growing subculture emerging in the email industry. This narrow subculture is built around the role of the email deliverability consultant.

These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability. 

Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring that all technical considerations are met, these masked magicians with assistants named Tonto can help.

There seems to be a critical knowledge gap that needs to be addressed. Often the requests to hire an industry “folk hero” (consultant) originate from a marketer who wants to fully optimize the organization’s email program.

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Categories Email deliverability Tags Andrew Bonar, bounce handling, certified inbox placement, complimentary marketing channels, data collection, deliverability.com, DeliveryVision, Den of Deliverability, Email authentication best practices, email deliverability audit process, Email deliverability consultants, email deliverability services, email engagement, Email Experience Council, email industry, Email list quality and data collection, email marketing service providers, Email Program, email software company, email strategy, Emailexpert, enders BCP committee, ESPs, F500 corporations, FBLs, Feed Back Loops, Fred Tabsharani, Goodmail, Greg Kraios, increased open rates, ISPs, Jaren Angerbauer, Laura Atkins, MAAWG, mail Measurement and Accuracy Roundtable, message transfer agents, Micky Chandler, mobile platforms, MTAs, optimal inbox placement rates, Pivotal Veracity, Port25 Solutions, referrals, response, retention campaigns, ReturnPath, ROI tracking, sender reputation issues, social media, Steve Atkins, Twitter, Unica, Whizardries, word of mouth, Word to the wise, Yahoo

Email marketing: should B2C email marketers reconsider the timing of their emails?

Many email recipients, mainly in B2C, don’t access the personal mailboxes they use to receive marketing offers anywhere close to as frequently as they check their work accounts.

In other words: in B2C there can be quite some delay between the time that people get their email (or better, the time you send it) and when recipients actually see your mail. B2C email marketers should take this into account when drawing up their emails and ensure that the content is still relevant (think of promotions) when consumers check their inbox.

Timing matters. I think many email marketers will agree on that. 

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Categories Email marketing Tags average response time, B2C, business-to-consumer, e-mail marketing, email content, Email Engagement Index, email marketing, Pivotal Veracity, social email marketing, social media marketing, social networking sites, timing, Twitter

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