email Archives - Page 5 of 7 - Social Email Marketing

How email must reverse engineer social now

Allow me to introduce you to a new contributor first. His name is Fred Tabsharani and he is passionately engaged in strategic marketing initiatives for Port25 Solutions, a globally recognized email software company which serves Email Service Providers and leading enterprises.

On top of that, Fred contributes to the Deliverability.com blog and since today on this blog too.

This is his first post, which is part of a series. So, stay tuned and read Fred’s post below. As always, comments are welcome.

StrongMail goes social media with viral features and now includes multi-variate testing

It’s been a very busy day so in this post I might do some copy and paste from a press release. Yesterday, StrongMail announced the latest version of its Message Studio.

What’s new? First of all, the new Message Studio now includes Campaign Optimizer, a tool that leverages multi-variate testing to automatically optimize campaigns in real-time.

You know what that means: StrongMail now offers the possibility to test what content etc. performs best so that you can optimize the remainder of the campaign.